Hey, I'm Zush Bettoun, (pronounced Zoosh)
A nomadic artist, (currently in TX) combining my passions of cycling and art since I was born.
My entrance to cycling began as I crashed my motorcycle as I backpacked in Vietnam. Being properly broke, I rehabbed myself on a bicycle until I fell...again. My shoes were scraped pretty bad so I doodled on them to rejuvenate them. From there came an onslaught of custom shoe requests.
What killed me was the lack of enjoyment in such a fun sport. Everyone was competing for a second here or a watt there. It was a sport of measuring sticks! My dream became to bring joy and fun designs to a community that thrives on smiles, happy coffee breaks, and fond memories.
Don't be boring, embrace adventure, NVR LoOK BaCK!!!